Our objective was to reinforce the brand experience through an immersive 3-dimensional architectural environment. In partnership with Maiden Outdoor [now Titan] we developed the technology and architecture to transform a dead Waterloo train station concourse via the familiar 'a world that revolves around you' tag line into a 3-dimensional interactive sculpture. Taking the brand experience to a whole new level!

Customers would be able to dry off via external temperature sensors located outside the station; link to the internet with touch screens; charge their mobiles or simply relax.